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Abhishek, two Bollywood Khans in Forbes' 10 'cell celebs' list

Three Bollywood stars, Shah Rukh Khan, Aamir Khan and Abhishek Bachchan, feature in Forbes magazine's list of 10 celebrities who are brand ambassadors for different mobile phone companies.

The three Indian actors are joined by football star David Beckham and tennis champion Maria Sharapova on the list released by the US magazine, otherwise known for its billionaire rankings. Sharapova endorses Sony Ericsson phones and Beckham lends his name to the Motorola RAZR2 phone.

While Shah Rukh lends star power to mobile phones made by Nokia, Abhishek and Aamir endorse Motorola and Samsung phones respectively.

The Forbes report said that Nokia, the world's largest phone manufacturer, 'doesn't work with many celebrities but makes an exception for Shah Rukh, who says he has used Nokia phones for more than a decade.'

It added that after a popular commercial last December, the company sponsored Shah Rukh's Indian Premier League cricket team earlier this year.

The magazine said Abhishek, a former LG Electronics' brand ambassador, now represents Motorola phones in India, and that he is 'Bollywood royalty, thanks to his famous actor father, Amitabh Bachchan, and glamorous actress wife Aishwarya Rai'.

About Aamir, the report said: 'After appearing in his first movie at eight, Bollywood star Aamir now produces and directs films, as well as acts. Samsung has said it is counting on his popularity to help it double its market share in India this year.'

Samsung also claimed that Aamir's work mirrors their brand's 'qualities of innovation, change, discovery, self-expression and excellence in performance'.

Explaining how mobile phone companies are now emulating perfume and designer jean makers in hiring celebrities, Forbes said: 'As nearly everyone on the planet seems to have a cellphone, device makers must work harder to win new customers. Cool designs and low prices help, of course. But so do celebrities. That's led phone makers to recruit some A-listers from Usher (a singer) to David Beckham to lend an ear and a smile to selling cellphones.'

Others in the magazine's 'Ten Celebs and Their Cells' list are singers Fergie, Rain (also known as Jung Ji Hoon), Andy Lau and race car driver Danica Patrick.

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Aishwarya and Ahbishek to visit Tirumala temple on Sunday

Newly-wed couple Abhishek Bachchan and Aishwarya Rai will offer prayers at the famous hill shrine of Lord Venkateswara at Tirumala on Sunday.

Temple sources said that a party of about thirty family members and friends of both Abhishek and Aishwarya would also accompany them on a two-hour pilgrimage in the forenoon to the hill temple.

Their visit is a closely guarded secret and the Tirumala Tirupati Dewasthanam (TTD) that manages the shrine did not want to reveal more details.

However, it is believed that superstar, Amitabh Bachchan, his wife Jaya Bachchan and industrialist Anil Ambani may also be coming along with the newly wed couple.

It is not clear if Samajwadi party leader Amar Singh would also accompany them.

Tight security arrangements are being made at three TTD's palatial guest-houses for the visitors.

Ahead of his son's Abhishek's marriage, Amitabh Bachchan accompanied by Anil Ambani and Amar Singh offered prayers at the hill temple on Sunday last. The trio also offered Rs 51 lakh each to the temple.


SOURCE : DNA AFTER HRS

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